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Best Branded Lanyards

A Guide to Promoting Your Brand with Branded Lanyards

Branded lanyards are fast replacing plastic wristbands as a promotional tool. Both products perform the same function: to hold and keep information about a brand or organization. One obvious difference between these two products is their material and manufacturing process. Plastic wristbands, by far, out-ran the more expensive and durable leather bands.

 

Branded lanyards can be used for many different purposes. The most obvious one is for identification. Companies give away promotional lanyards with their name and contact information printed on them to welcome new staff members or attendees during trade shows, conferences, conventions, meetings, and school field trips. Some companies use the lanyards as name cards, so attendees won't have to fumble through cards and folders.

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Instead of having to remember the name of the person to contact later, the attendee will know who they are dealing with right away. Your branded lanyards can also be used as ID cards. These ID cards can be placed around the neck of your employees and guests to provide them with access to their work areas. You can give these lanyards out to your clients and partners to ensure that they have access to the keys to your business premises. This allows people to feel that they truly belong at your company. This type of use of your promotional lanyards is very popular among bartenders and restaurant staff.

 

Finally, you can use your branded lanyards to increase brand awareness among your audience. During trade shows and conventions, you can place the lanyard on the back of attendees. The back of the lanyard can contain a special logo, slogan, or picture that you want to showcase. When the wearer of the lanyard enters the conference room, everyone in the room will be able to see the image displayed on the lanyard.

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